Don’t try to be cool. Cool is a tyrant. Counter-culture is just another target demographic, another form of conspicuous consumption. They’ve got you just the same.
Declare independence from the aesthetics of rebellion.
Quietly refuse to buy more crap. Quietly reject the dialect of faux stupidity. Don’t rack up friends like points. Don’t fear missing out. Just do what you want.
Refuse to re-frame yourself, your own body and mind, as a commercial enterprise, because only commercial enterprises need promoting. Only commercial enterprises need a social media presence.
Allow yourself to be judged unworthy by the culture of cool. Allow yourself to be not seen at all.
Feel your arms and neck and head and realise that you’re alive anyway. And you’re free.